Nellie Wills, an emergency medicine professional, is getting married in six months. Since her job is very demanding, Nellie lacks the time to go shopping for all the products and services she requires for the wedding
However, Nellie is a careful shopper and likes to evaluate many alternatives before finalizing a purchase. Explain at least one direct marketing method that may meet the specific needs of Nellie.
(Students' answers may vary. The answer given below is indicative.)
Since Nellie is a careful shopper who is short of time, printed catalogs would be a good option. Printed catalogs cover a wide range of products and have many other advantages as well. With the stampede to the Internet and digital marketing, more and more catalogs are going digital. Digital catalogs eliminate printing and mailing costs. And whereas space is limited in a print catalog, online catalogs can offer an almost unlimited amount of merchandise. They also offer a broader assortment of presentation formats, including search and video. Finally, online catalogs allow real-time merchandising; products and features can be added or removed as needed, and prices can be adjusted instantly to match demand. Customers can carry digital catalogs anywhere they go, even when shopping at physical stores.
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Fill in the blanks with correct word
Which of the following best illustrates forward vertical integration?
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Homeowners' insurance will not pay out more than the face amount of the dwelling protection
Indicate whether the statement is true or false
Which of the following is the first step in the Productivity Measurement and Evaluation System (ProMES)?
A. The staff defines indicators of the products to measure how well the products are being generated. B. The staff establishes the contingencies between the amount of the indicators and the level of evaluation associated with that amount. C. The management develops a feedback system that provides employees and work groups with information about their specific level of performance. D. The employee and manager identify what the employee can do to capitalize on performance strengths. E. People in the organization identify the set of activities or objectives the organization expects to accomplish.