What is a disadvantage of magazines for advertising?

A) ads must be placed up to three months in advance
B) long magazine shelf life
C) high pass-along circulation
D) narrowly defined audiences


Answer: A

Communication & Mass Media

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A song in the musical The Fantasticks includes a verse sung by two parents:

"Why do the kids put beans in their ears?No one can hear with beans in their ears. After a while, the reason appears. They did it cause we said, ‘No.'" Which theory explains this behavior? a. Aristotle's Modes of Proof b. Elaboration Likelihood Model of Persuasion c. Psychological Reactance Theory d. Common Ground Theory e. Persuasive Evidence Theory

Communication & Mass Media

Self-disclosure refers specifically to admitting deepest fears and private fantasies rather than

mere demographic information about yourself. Indicate whether the statement is true or false

Communication & Mass Media

Appeals to your listeners' feelings are legitimate ways to support and emphasize points when the argument is logically sound and well documented.

Answer the following statement true (T) or false (F)

Communication & Mass Media

What is meant by the phrase "constraints are not absolute?"

What will be an ideal response?

Communication & Mass Media