If you were asked to use a powerful analytical tool to size up Amazon's competitive assets and determine whether they can provide the foundation necessary for its competitive success in the marketplace, you would choose
A. competitive strength matrix analysis.
B. VRIN tests.
C. financial and asset management analysis.
D. value chain analysis.
E. SWOT analysis.
Answer: B
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An IP Address:
a. defines the path to a facility or file on the web. b. is the unique address that every computer node and host attached to the Internet must have. c. is represented by a 64-bit data packet. d. is the address of the protocol rules and standards that governing the design of internet hardware and software. e. none of the above is true.
Explaining your reasons and building interest before asking for a decision or action is an example of what?
A) An indirect approach to persuasive messages B) An attempt to understand the psychographics of the audience C) An attempt to understand what motivates the audience D) A direct approach to persuasive messages E) An attempt at audience analysis
How does the text define human nature?
a. the sum of personality and how a human interacts with others in a community b. the balance of an individual’s ethical and unethical actions c. the moral, psychological, and social characteristics of human beings d. the degree to which a person seeks individual or collective gain
A marketing program is intended to allot and optimize resources across different ________
A) departments in a company B) marketing functions C) brands, products, or services in a portfolio D) target markets E) product positions