Sales letters are effective when specific evidence is used to support your statements about how great the product is
Indicate whether the statement is true or false
True
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You have been asked to create a product system for your company's personal digital assistant. Before starting, you must define the term product system to the engineers to enable them to start design and production of the aligned items
Define the concept of a product system.
The Rogers – Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used
a. as a guide to understanding consequence selection b. to develop a segmentation strategy c. to isolate opinion leaders d. to assess the riskiness of a particular innovation strategy e. as a determinant of whether the innovation will succeed or not
Chesnee is analyzing census data, looking for demographic segments that she can target for her new insurance products. For Chesnee, what are the advantages of using census data?
What will be an ideal response?
If a purchase is a new buy for a manufacturer, the seller should
A. maintain flexibility, since specifications are likely to be changed several times before the buy is completed. B. neutralize the typically high levels of conflict. C. avoid making concessions or compromises. D. expect a long time for a buying decision to be reached. E. be prepared to do some favors for the decision makers.