Define and describe the essential differences between individualistic and collectivistic cultures.
What will be an ideal response?
The most relevant feature of individualism is valuing personal independence, an emphasis on personal responsibility and freedom of choice, personal autonomy, and achieving self-fulfillment. Individualists strive to maintain distinctive personal attitudes and opinions and prefer self-directed behavior and independence of groups. Individualists tend to see themselves as unique from others.
Collectivism is linked to a sense of duty to group, interdependence, harmony, and working with the group. In collectivistic societies, group goals take precedence over individual goals. Collectivistic cultures stress values that serve the in-group by subordinating personal goals for the sake of preserving the in-group. Collectivistic societies are characterized by extended primary groups such as the family, neighborhood, or occupational group.
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Answer the following statement(s) true (T) or false (F)
1. Direct marketing is the interactive use of advertising media to stimulate a behavior modification. 2. Ambient marketing is the interactive use of advertising media to stimulate a behavior modification. 3. One benefit of direct marketing is that it speaks to the masses all at once. 4. Direct marketing is useful with launching new product trials. 5. Direct marketing includes the presentation, the offer, and the creative.
Cultural studies theories argue that elites effectively use media as a means of maintaining their dominant position in the social order through the propagation of:
a. blatant authoritarianism. b. alternate forms of culture and innovative media uses. c. hegemonic culture. d. locally-based culture.
What is one way to build confidence before your speech?
1. Wing it 2. Delay your presentation 3. Breathe & release 4. Memorize your speech
Sexual identity refers to the
a. construction of masculinity and femininity . b. categories of sexuality one identifies with. c. biological sex of a person at birth. d. categories of cisgender or transgender.