Why do companies opt for market segmentation?
What will be an ideal response?
Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs.
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Opportunity cost is the benefit ________.
A) received by selling goods on behalf of another division B) received by selling goods to one of the other divisions within the company C) given up by purchasing goods at a price lower than its total manufacturing cost D) given up by choosing an alternate course of action
Answer the following statements true (T) or false (F)
1. Like advising, reflecting tends to redirect, close, or limit the flow of communication. 2. It’s typically not possible to be both rational and highly emotional at the same time. 3. Empathic leaders tend to be less effective. 4. It does not really matter what someone knows; what counts is how they feel. 5. Companies with more women in leadership positions perform better.
Learning to live with the outcomes of harmful decisions is part of which ethical standard?
A. enhance the dignity of those harmed by the action B. advance the organization’s objective C. sustain the moral sensibility of those executing morally ambiguous tasks D. serve the greater good
An example of an informal business report is a(n) ______.
A. trip report B. proposal C. RFP D. annual report