Danko International is a multinational company that targets the BRIC countries (Brazil, Russia, India, and China) because they're fast-growing developing economies and use ________ to segment its world markets
A) political factors
B) legal factors
C) personality factors
D) economic factors
E) cultural factors
D
You might also like to view...
Prepaid insurance has a balance of $1,200 that represents 6 months of insurance. One month of insurance has expired. The amount of the adjustment is
a. $1,200; b. $600; c. $200; d. $100; e. $0
Which of the following does not relate to The Public Company Accounting Oversight Board (PCAOB)?
a. Two members of the board must be CPAs. b. In addition to appointing the five members of the PCAOB, the SEC is responsible for the oversight and enforcement authority over the Board. c. The PCAOB consists of five members appointed by the SEC. d. The PCAOB is to adopt auditing standards. e. The PCAOB is to adopt accounting standards.
Sears opened up department stores in Mexico and Spain, where it found qualified local manufacturers to produce many of the products it sells. This type of joint venture is known as ________
A) joint ownership B) licensing C) management contracting D) indirect exporting E) contract manufacturing
Doris and Daniel work for AAA fitness centers. Doris is the CEO and Daniel is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Due to a poor cell phone connection, Daniel thinks he hears Doris say "$50,000" on TV ads. Which concept of the communication model is highlighted in this scenario?
a. Poor planning b. Increased noise c. Increased chaos d. Technology disruption