United States trademarks are registered for 20-year terms, although the holder generally can renew the registration repeatedly.
Answer the following statement true (T) or false (F)
False
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Which of the following are critics of advertising likely to state as a reason for marketers to engage in deceptive advertising?
A. The National Advertising Review Council does not regulate deceptive advertisements. B. Most products in the market are not of good quality. C. Unlike other unethical practices, deceptive advertising has no legal implications. D. Studies have found that deceptive advertisements increase sales drastically. E. Advertisers usually present only information that is favorable to their position.
What is a business that operates on the Internet only without a physical store?
A. Pure play. B. Intermediaries. C. Content provider. D. Re-intermediation.
If Joan is applying for a loan for a shelving system to improve her retail sales where the system will serve as collateral, which of the following types of loan would be the most appropriate?
A. Chattel mortgage B. Line of credit C. Real estate mortgage D. Term loan
When a firm’s resources and competencies interact and reinforce each other, supporting the firm’s strategy, a ________ is created.
a. business-level strategy b. capability c. core resource d. virtuous cycle