The process of retrieving only certain rows based upon a specified condition is known as ____
a. selection
b. projection
c. retrieval
d. derivation
a
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Which of the following is an operational component of marketing channel performance?
A) product assortment B) sales revenue C) service quality D) customer value E) profitability
A financial intermediary
A. is a government-owned acceptor of deposits. B. pools the funds of many people. C. speculates in the stock market. D. advances loans but does not accept deposits.
The use of robotics in the workplace has increased recently because:
A. Robots are more reliable than people. B. New collaborative machines have been invented. C. The cost of robots has decreased. D. All of these answers are correct.
A marketing manager can use a(n) ________ to run multidimensional scaling that creates perceptual maps.
A) acquired database B) marketing information system C) data warehouse D) marketing decision support system E) competitive intelligence system