The "serving the underserved" supra-strategy means:
a. Selling to minorities
b. Selling in disadvantaged neighborhoods
c. Selling to widows and orphans
d. Selling to any market forgotten or neglected by competition
d. Selling to any market forgotten or neglected by competition
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The major benefit of comparative scaling is that it is the most widely used scaling technique
Indicate whether the statement is true or false
Which of the following is the international body that sets standards for the practice of internal auditing across the world?
a. The Internal Audit Reporting Standards Board. b. The Institute of Internal Auditors. c. The International Accounting Standards Board. d. The Charter of Certified Internal Auditors.
The highly committed follower who just has not figured out how to do his job benefits from ______.
A. a leader who provides a high level of support B. a leader who directs tasks carefully C. a leader who stays out of the day-to-day tasks and provides low levels of support D. a leader who is both a cheerleader and authoritarian
Marble Inc. is a new firm that entered the smartwatch industry during the growth stage of the industry life cycle. It managed to become one of the top-three smartwatch manufacturers during the shakeout stage due to its low-cost structure. What features should Marble emphasize in its product marketing to ensure it successfully crosses the chasm into the maturity stage?
A. the company's outsider status B. sleek and trendy design C. ease of use D. advanced capabilities