David Ogilvy believed when you have nothing to say you should:

a. Record it
b. Get someone else to talk
c. Sing it
d. Memorize it


c

Communication & Mass Media

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The Internet has democratized the mass media because anyone can become a mass communicator

Indicate whether this statement is true or false.

Communication & Mass Media

Ongoing efforts to keep a lid on government communications spending at the federal level appear to be based on partisan politics. Explain why and provide an example.

What will be an ideal response?

Communication & Mass Media

A speaker's values can cause speaker interference caused by differences.

Answer the following statement true (T) or false (F)

Communication & Mass Media

To plan next? year's strategy, Jill has brought the best and brightest from around the organization together. Representatives from each area were asked to bring their ideas for the new year. This represents which kind of? team?

A. Virtual team B. Executive team C. Cross-functional team D. Problem-solving team E. Self-managed work team

Communication & Mass Media