When anyone talks to Diego, he has the tendency to interrupt them and say, “Just bottom line it for me.” Diego prefers a(n) _____________ conversational style.
a. indirect
b. elaborate
c. affective
d. succinct
d. succinct
Communication & Mass Media
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The _____ summarizes what has been said and addresses the direction the group is taking
A) elaborator B) coordinator C) orienter D) energizer
Communication & Mass Media
Which type of reasoning must meet the tests of coherence, plausibility, consistency, and resonance?
A) narrative B) cause C) analogy D) sign E) testimony
Communication & Mass Media
Developing a timetable is not part of developing your research plan
Indicate whether the statement is true or false
Communication & Mass Media
The action step in the AIDA formula is designed to
a. Help customers avoid false or misleading information b.Find ways to connect the advertiser with the customer c. Support claims made in the other steps of the formula d. Elicit testimonials from satisfied customers
Communication & Mass Media