Hailey owns a company that sells snowboards. During the winter, she sells so many snowboards that she constantly has to restock. However, Hailey always seems to have dozens of snowboards left in inventory once spring hits and demand falls rapidly. To try and sell these excess snowboards, Hailey offers steep discounts on her products, invests heavily in advertising to make consumers aware of the discounts, and instructs her in-store salespeople to use strong persuasion tactics to convince them to purchase the remaining snowboards. During this period of time, what type of orientation is Hailey embracing?
A. Production
B. Sales
C. Market
D. Promotion
E. Marketing concept
Answer: B
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What will be an ideal response?