In today's marketing environment, designing channel systems with multiple channels is the exception, not the norm
Indicate whether the statement is true or false
FALSE
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Calculate the volume(units) if a firm has a gross profit of $60 million and a margin price of $300 per unit
A) 180,000 units B) 18,000 units C) 200,000 units D) 30,000 units E) 16,000 units
Public relations professionals who encode a client's message must understand all of the following EXCEPT ________
A) the significance of words on the message conveyed to the ultimate receiver B) that words and phrases quickly change meaning and drop out of favor C) the true meaning of words that make up the message D) that "spinning" the message may be necessary at times
Documenting performance, explaining what was done and why, and offering guarantees are additional ways to reassure customers and reduce anxiety
Indicate whether the statement is true or false
Alexis, a minor acting on her own, signs a contract to buy a motorcycle and accessories from Bad Bikes dealership. Later, after taking possession, Alexis disaffirms the deal. She A) can keep the motorcycle and accessories
B) can keep the motorcycle but not the accessories. C) can keep the accessories but not the motorcycle. D) must return both motorcycle and accessories.