________ was interested in understanding languages formal properties like form and structure.

A. Sapir
B. Denny
C. Whorf
D. Saussure


D. Saussure

Communication & Mass Media

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Which aspect of modern communication has allowed for increased opportunities for connecting with others as well as challenges for society?

A. information overload B. media convergence C. lack of replicability D. physical face-to-face communication

Communication & Mass Media

"Fat flogs flying past fast" is an example of which language device?

A) Simile B) Alliteration C) Parallelism D) Metaphor

Communication & Mass Media

An important goal of education is

A. one's "self-creation". B. the development of the ability to select from among possible alternatives. C. the development of the ability to generate responses to unanticipated situations. D. All these answers are correct.

Communication & Mass Media

In a study of the effectiveness of a public relations campaign on students at a local university, the researcher randomly selects a sample from four different subpopulations of the total population of students: first year students, second year students, third year students, and fourth & fifth year students together. What sampling method is this researcher using?

a. stratified sampling b. quota sampling c. systematic sampling d. cluster sampling

Communication & Mass Media