In the consumer decision process, which of the following roles ultimately makes the buying decision or any part of it?
A) buyer
B) initiator
C) influencer
D) decider
D
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Lauren has a new coworker who pronounces English words differently than she does, which leads her to believe her coworker is from a different country. Lauren is making an assumption based on
a. dialect. b. accent. c. slang. d. jargon.
At the heart of any marketing program is the firm's ________, its tangible offering to the market
A) strategy B) product C) brand D) value E) people
Myra will be moving to London as part of an expatriate assignment. Rather than try to figure out how to add-on to Myra’s compensation, the organization decides to pay her as if she was a member of their London workforce. It appears Myra will be paid under the ______ approach to expatriate compensation.
A. balance sheet B. split-pay C. negotiation D. localization
Which of the following is true of a gift promise?
A) A gift promise can be enforced in a court of law. B) A completed gift promise cannot be cancelled for lack of consideration. C) A gift promise contains considerations. D) The promisee can take legal action if the promisor does not uphold the promise.