He created a system to make television advertising affordable: _________________

Fill in the blank(s) with correct word


Sylvester Pat Weaver

Communication & Mass Media

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Social exchange theory suggests the following

A) You develop a relationship if the return is greater than the costs. B) You develop a relationship if you feel safe and secure. C) You invest in a relationship because you want to be socially accepted D) You develop a relationship because you want to.

Communication & Mass Media

The first stage in designing for the Internet is:

a. Research b. Writing the copy c. Developing an idea d. Refining the design

Communication & Mass Media

Listeners share the ethical responsibility for meanings that come out of speeches

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

When one brings up the other side's arguments and then refutes them, the presentation is said to be

a) two-sided b) reinforced. c) promoting change. d) one-sided.

Communication & Mass Media