Compare the traditional approach to budgeting with the zero-base budgeting approach.
What will be an ideal response?
In the traditional approach, each new budget is based on the dollar amounts contained in the budget for the preceding time period. The amounts are then modified to reflect any revised goals, and managers are required to justify only new expenditures. Zero-base budgeting is a budgeting approach in which every expense in every budget must be justified. Zero-based budgeting helps eliminate the problem of managers padding budget items to protect the sometimes selfish interests of the manager or his or her department.
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High product differentiation is generally accompanied by
A. higher market share. B. decreased emphasis on competition based on price. C. significant economies of scale. D. higher profit margins and lower costs.
The static budget, at the beginning of the month, for La Verne Company follows:
Static budget: Sales volume: 2100 units: Sales price: $56.00 per unit Variable cost: $14.00 per unit: Fixed costs: $26,000 per month Operating income: $62,200 Actual results, at the end of the month, follows: Actual results: Sales volume: 1800 units: Sales price: $59.00 per unit Variable cost: $16.00 per unit: Fixed costs $35,000 per month Operating income: $42,400 Calculate the sales volume variance for variable costs. A) $12,600 U B) $4200 F C) $300 U D) $12,600 F
Explain the buzz building form of viral marketing. What are the aims of viral marketing, and how are they accomplished? Give an example of a successful viral marketing campaign
What will be an ideal response?
Briefly describe the jury of executive opinion forecasting method
What will be an ideal response?