______ are sometimes arbitrary in character, sometimes based on a real or fancied analogy, and usually simpler than symbols.
A. Signs
B. Symbols
C. Markers
D. Words
A. Signs
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A snack foods manufacturing company is releasing a new line of potato chips aimed at children under 10 years of age
The advertising agency is told to develop advertisements that show children who eat the potato chips being transported to a magical wonderland where everything is made of potato chips. What dramatic format is the company asking the ad agency to employ, and why? a) Fantasy; as it involves creating an unreal and abnormal world to make a point about the potato chips emonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips b) Demonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips c) Slice of life; as the ad depicts the kind of life one would experience for a short time once they eat the potato chips d) Problem resolution; as the ad specifies the problem of all potato chips tasting the same and the resolution of an out-of-the-world experience with this new brand of potato chips
Answer the following statements true (T) or false (F)
1. Skilled advocates are sensitive to external events that might affect their audience, and seek to respond appropriately. 2. Factors such as atmosphere, mood, and environment have little effect on how an argument is made. 3. One’s relationship with the audience dictates appropriate communication options. 4. Understanding the internal constraints posed by the audience, field, and environment is critical to effective and responsible advocacy. 5. It is more important to consider who is listening than to consider who needs to hear the message.
Delivery is most effective when it draws attention to itself in a speech
Indicate whether the statement is true or false.
Use of verbiage violates which guideline for language usage?
A) ?Be accurate. B) ?Be appropriate. C) ?Be clear. D) ?Be concrete. E) Be concise.