Which of the following is an example of an extrinsic reward?
A. A human resource executive being satisfied with his job, which fulfills his esteem needs
B. A manager giving an "employee of the month" award with a certificate and gift vouchers
C. An employee experiencing a sense of increased self-esteem after accomplishing a challenging task
D. A supervisor spending time helping an employee sort out a personal problem
Answer: B
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The purpose of brand mantras is to ensure that employees and external marketing partners understand what the brand is to represent to the customers
Indicate whether the statement is true or false
Which of the following does not describe an end cap?
A. Product sales increase dramatically when merchandise is featured on an end cap. B. They have high visibility. C. They are most often used with a free-form layout. D. They are displays located at the end of an aisle. E. Retailers use end caps for higher-margin, impulse, and sale merchandise.
Use Hackman and Oldham's job characteristics model to discuss the desired job attributes for a start-up high technology company that aims to create a motivating, empowering culture with a high-performing workforce.
What will be an ideal response?
Credit cards are the best example of ______________________ that offer consumers convenience and flexibility. Consumers can access them whenever the need arises.
Fill in the blank(s) with the appropriate word(s).