Which of the following represents the types of data commonly found in the marketing department?
A. Promotional data
B. Employee data
C. Payroll data
D. Tax data
Answer: A
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A firm finds that 50% of the target market is exposed to a marketing communication, 40% of that group is aware of the offering, 80% understand the message. WIthin that group, 60% intends to purchase, and 70% of that group actually does purchase
The customer response index is 6.7%. What is the difference in the value of the customer response index if 80% of the group intends to purchase and 60% of that group actually does purchase? A) 0% B) 1% C) 2% D) 3% E) 4%
At the beginning of the year, Sigma Company's balance sheet reported Total Assets of $231,000 and Total Liabilities of $17,800 and Total Paid-in capital of $71,200. During the year, the company reported total revenues of $270,000 and expenses of $209,000. Also, dividends during the year totaled $56,000. Assuming no other changes to Retained earnings, the balance in the Retained earnings account at the end of the year would be:
A. $200,000. B. $147,000. C. $230,000. D. $141,000. E. $144,000.
Identify the seven basic issues that make up an organization’s compensation strategy.
What will be an ideal response?
The goal of most supply management activities is to:
a. reduce the costs of raw materials and supplies. b. engage a segment of customers who might not purchase the product otherwise. c. eliminate other significant management activities. d. limit the interactions between firms and their suppliers.