After producing a movie, a film studio sells it on DVD, leases it to airline companies for showing during flights, and sells artifacts related to it. These are ways to:

a. increase revenue streams
b. minimize expenses
c. attract people to niche audiences
d. minimize risk


a. increase revenue streams

Communication & Mass Media

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The quasi-public agency that administers federal funds to noncommercial radio and television stations is the Corporation for __________

Fill in the blank with correct word

Communication & Mass Media

Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its

A. disposition toward the speaker. B. cultural background. C. knowledge of the topic. D. attitude toward the topic. E. religious beliefs.

Communication & Mass Media

Small talk is best described as

A. the meanings of the words are not literal, but understood, and the emphasis in the communication is on the interaction, not necessarily the content or information. B. the meanings of the words are literal, and understood, and the emphasis in the communication is on the interaction, the content or information. C. word games people play. D. discussions about small interactions, content or information.

Communication & Mass Media

For which of the Five Canons of Rhetoric would you most likely use a concept map to identify sub-topics associated with your overall topic? 

A. Invention B. Organization C. Understanding D. Style

Communication & Mass Media