Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its

A. disposition toward the speaker.
B. cultural background.
C. knowledge of the topic.
D. attitude toward the topic.
E. religious beliefs.


Answer: D

Communication & Mass Media

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When you meet a new person, you have a mental map that guides you in how to greet and introduce yourself to them. These mental maps are called _____

a. cognitive representations b. planning c. interpersonal scripts d. categorizations

Communication & Mass Media

As a requirement for his biology class, Jorge must attend a speech by a visiting scholar in biology. What kind of audience will Jorge be a part of at this event?

a. a captive audience b. a voluntary audience c. a demographic audience d. an inspired audience

Communication & Mass Media

The environment of the communication interaction is known as the __________________

Fill in the blank with correct word

Communication & Mass Media

_________ is commonly used to gauge the effectiveness of a spot announcement and its ability to communicate a program's most attractive features

a. episode testing b. concept testing c. pilot testing d. promotion testing e. auditorium testing

Communication & Mass Media