Which of the following types of customers should be rewarded with special offers and services that are not offered to other customers?
A) loyal customers
B) nonprofit customers
C) new customers
D) dissatisfied customers
E) repeat customers
A
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The employee wage and tax statement is known as a(n) ______________________________
Fill in the blank(s) with correct word
Laptop computers, personal digital assistants, and cellular phones were all readily accepted and diffused in U.S. markets where business and personal lifestyles tend to be faster-paced, compared to many other areas in the world. These products offered ________ with consumers' needs and priorities.
A. compatibility B. trialability C. observability D. complexity E. relative positioning
The term customer intimacy is most closely related to the establishment of ________ bonds.
A. Financial B. Security C. Customization D. Social E. Structural
The "house of quality" matrix is a technique that relates customer requirements to concrete operating or engineering goals.
Answer the following statement true (T) or false (F)