To deal effectively and ethically with media professionals, public relations practitioners should ________
A) treat them professionally, first and foremost
B) treat them like all other journalists in any medium
C) treat their skepticism with skepticism, realizing that it comes with the territory
D) treat them cautiously because they understand what news is
A
You might also like to view...
Standard costs rather than actual costs should be used in transfer-pricing methods because:
A. standard costs facilitate a professionally negotiated, amicable settlement between the buying and selling divisions. B. tax rules require the use of standard costs. C. financial accounting rules (GAAP) require the use of standard costs. D. standard costs are more readily available than actual costs. E. inefficient producing divisions could pass on their inefficiencies to buying divisions in the transfer price.
Joe was the CEO of Joe's bait and tackle in Baton Rouge, Louisiana. Joe started the company years ago and he arranged it so that all the employees in his company had to get his approval whenever a customer asked for his/her money back. This often resulted in unhappy customers because Joe was not always available when a customer came by the store to return an item. One of Joe's employees, Tyrone, suggested to Joe that employees be allowed to return a customer's money if the sale was less than 20 dollars. Given that most sales returns were less than 20 dollars, this would make a bunch of customers happy and not waste a lot of Joe's time. This scenario is an example of what type of innovation?
a. Process b. Exploitative c. People d. Organizational structure
Because the application message is designed to sell your services, the use of " I" is natural and cannot be overused
Indicate whether the statement is true or false
The Lanham Act allows victims of counterfeiting to have the good seized
a. True b. False Indicate whether the statement is true or false