In order to use poison pills, staggered boards of directors, and supermajority voting as takeover defenses, they must first be authorized by the shareholders
a. True
b. False
Indicate whether the statement is true or false
True
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A measuring device that identifies what is actually happening in the process being controlled is an assessor
Indicate whether the statement is true or false
Which type of sales presentation is most appropriate when consumer needs are similar and when sales turnover is high?
a. canned sales presentation b. need-satisfaction approach c. point-of-purchase promotion d. vertical cooperative advertising agreement
A vertical allocation of customers or territory
a. is a per se violation of Section 1 of the Sherman Act. b. is a rule of reason violation of the Sherman Act. c. is not a violation of the Sherman Act. d. is illegal if it adversely affects one party over the other.
A major factor contributing to the growth in the use of direct marketing IMC efforts is
A. the reduction in IMC noise, allowing for a decreased lagged effect. B. reduced government regulation of deceptive advertising practices. C. a shift from objective-and-task to rule-of-thumb budgeting. D. increased use of credit and debit cards, and online shopping by consumers. E. expanded use of personal selling.