Mass-customization differs from mass-personalization in that mass-customization ________
A) is a customer relationship marketing strategy
B) assumes that all customers have the same needs
C) allows each customer to build a custom product to meet that customer's specific needs
D) involves pursuing a large-segment strategy
E) recognizes individual customers by name, needs, and buying behavior.
C
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The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:
A) local community activities B) governmental purchase C) consumer buyer behaviors D) competitive actions
To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews
A) 1 percent to 10 percent B) 10 percent to 25 percent C) 25 percent to 40 percent D) 40 percent to 49 percent E) 50 percent
Service refers to the
A. technique of keeping costs low to achieve profits and to be able to offer prices that are attractive to consumers. B. practice aimed at discovering and harnessing an organization's intellectual resources. C. speed and dependability with which an organization delivers what customers want. D. technique of establishing goodwill through social relationships. E. skill of understanding oneself, managing oneself, and dealing effectively with others.
The decisions of the U.S. Courts of Appeals are binding on the other federal courts except for the U.S. Supreme Court
a. True b. False Indicate whether the statement is true or false