A creative group from an ad agency had a breakthrough concept after a session of rapid fire ideas. Creative theorist Alex Osborn would call this
a. creative bursting.
b. brainstorming.
c. idea conception.
d. collective ingenuity.
Answer: b
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Explain the different kinds of knowledge one can have in an organization and how it affects organizations.
What will be an ideal response?
Except for major tragic events – e.g., 9/11 or Hurrican Katrina – that trigger sudden changes in public opinion, mass media effects on opinion are gradual and hard to study conclusively
Indicate whether this statement is true or false.
In U.S. v. National Treasury Employees Union, the Supreme Court:
a) overturned a ban on federal employees being paid for speaking or writing articles even on topics unrelated to their work; b) upheld the ban described in choice A; c) rejected a pay raise for federal workers; d) upheld a pay raise for federal workers; e) ordered the Internal Revenue Service (IRS) to safeguard taxpayers’ rights.
Which of the following is true about self-concept?
a) Gender roles generally are learned through cultural teachings. b) Self-concept is the image others have of us. c) We generally do not compare ourselves with others in developing our self-concepts. d) Self-concept is the same as self-esteem.