A creative group from an ad agency had a breakthrough concept after a session of rapid fire ideas. Creative theorist Alex Osborn would call this

a. creative bursting.
b. brainstorming.
c. idea conception.
d. collective ingenuity.


Answer: b

Communication & Mass Media

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In U.S. v. National Treasury Employees Union, the Supreme Court:

a) overturned a ban on federal employees being paid for speaking or writing articles even on topics unrelated to their work; b) upheld the ban described in choice A; c) rejected a pay raise for federal workers; d) upheld a pay raise for federal workers; e) ordered the Internal Revenue Service (IRS) to safeguard taxpayers’ rights.

Communication & Mass Media

Which of the following is true about self-concept?

a) Gender roles generally are learned through cultural teachings. b) Self-concept is the image others have of us. c) We generally do not compare ourselves with others in developing our self-concepts. d) Self-concept is the same as self-esteem.

Communication & Mass Media

Explain the different kinds of knowledge one can have in an organization and how it affects organizations.  

What will be an ideal response?

Communication & Mass Media

Except for major tragic events – e.g., 9/11 or Hurrican Katrina – that trigger sudden changes in public opinion, mass media effects on opinion are gradual and hard to study conclusively

Indicate whether this statement is true or false.

Communication & Mass Media