Explain the different kinds of knowledge one can have in an organization and how it affects organizations.
What will be an ideal response?
Answers will vary.
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A public-relations speech is designed to improve relations with the public, but not necessarily to inform them about anything
Indicate whether the statement is true or false
Identify and explain the four reasons, according to Uses and Gratifications Theory, that people attend to the media.
What will be an ideal response?
Which of the following is not a federal department or agency that influences the regulation of electronic media?
a. the National Telecommunications and Information Administration b. Action for Children’s Television c. the Federal Trade Commission d. the Federal Aviation Administration e. the Department of Justice
According to your textbook, emotional appeal is
A. most effectively generated by using emotionally charged words. B. unethical unless the emotional appeal is combined with causal reasoning. C. seldom used by public speakers in support of honorable causes. D. inappropriate in a persuasive speech on a question of policy. E. often necessary when a speaker is trying to move an audience to action.