April put an advertisement in the newspaper advertising the sale of her computer for $500. Simultaneously, six people responded to the ad by mail with formal written acceptances. April is bound on all six contracts to sell her computer for $500
Indicate whether the statement is true or false
False
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Firms that use the same brand name for new products can spend relatively less on marketing costs for the new product because
A. consumer loyalty can be bought for less now compared to the past. B. brands protect corporate copyrights. C. brand equity can be obtained only by means of product line depth. D. well-known brands are less likely to introduce brand extensions. E. people already know what the brand means.
The Fortune Company reported the following income for Year 2: Sales$133,000? Cost of goods sold 81,500? Gross margin$51,500? Selling and administrative expense 18,000? Operating income$33,500? Interest expense 5300? Income before taxes$28,200? Income tax expense 8460? Net income$19,740? What is the company's number of times interest is earned ratio?
A. 5.3 times B. 3.7 times C. 6.3 times D. None of these answers is correct.
Which characteristic is not associated with software as intellectual property?
a. uniqueness of the product b. possibility of exact replication c. automated monitoring to detect intruders d. ease of dissemination
Which of the following is NOT true of an extemporaneous business presentation?
a. The presentation is planned, prepared, and rehearsed. b. The speaker may utilize note cards, an outline, or other reminders during the presentation. c. The presentation is written in detail to serve as a visual reminder during the delivery. d. All of the above are true.