Which conflict management style may maintain relationships that would be hurt through conflict resolution, especially if the matter is trivial?
a. accommodating
b. avoiding
c. forcing
d. functional
b. avoiding
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Puffery is a term for a(n)________
A) straightforward promotional message B) claim of superiority that cannot be proven true or false C) emotional appeal to consumers D) subliminal appeal to consumers E) exaggerated claim that can be disproven
Which of these statements is an accurate reflection of the relationship between informative and persuasive presentations?
a. Both presentation types require information that is timely and credible. b. Timeliness of information is important to an informative presentation but not to a persuasive one. c. Credibility of information is important to an informative presentation but not to a persuasive one. d. Timeliness of information is important to a persuasive presentation but not to an informative one.
The agenda for a meeting of the shareholders of a corporation would not usually include
A. ratification of the acts of the board of directors for the previous year. B. election of the corporation’s officers. C. election of the corporation’s directors for the upcoming year. D. amendments to the articles of incorporation.
Which of the following is an advantage of measuring the effectiveness of PR activities?
A. It reduces the high absolute costs connected with PR activities. B. It enables the PR and marketing teams to function independently. C. It helps find the percentage of people who encounter the press release. D. It helps management judge the quality of PR achievements. E. It helps complete the communication process.