EC can take several forms depending on the degree of digitization of the following three dimensions:
A) the product or service sold, the process, and the delivery method.
B) the business process, the collaboration, and the transaction.
C) the payment method, the delivery method, and the production method.
D) the marketing channel, the agent, and the collaboration method.
A
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One of the benefits of using proposal-writing software when developing proposals is its ability to
A) answer questions about the RFP. B) eliminate previous contact information. C) create a centralized knowledge base. D) ensure proper structure. E) develop boilerplate text.
Which of the following is one of the critical components of the creative brief?
A. calculation of the advertising budget B. development of the major selling idea C. management of the media buying operations D. formulation of the training program for the creative team E. management of one or more client groups
Eunice buys a worm farm. She plans to sell a small carton of worms to people who want to fish for $3. Her fixed costs are $1,201, and her variable cost for each carton sold is $.75. How many cartons of worms does Eunice need to sell to reach her break-even quantity?
A. 2712 B. 400 C. 534 D. 321 E. 888
______ is the act of making distinctions or choosing one thing over another; in human resources, it is making distinctions among people.
A. Four-Fifths Rule B. Affirmative action C. Discrimination D. Reverse discrimination