Which of the following is one of the critical components of the creative brief?
A. calculation of the advertising budget
B. development of the major selling idea
C. management of the media buying operations
D. formulation of the training program for the creative team
E. management of one or more client groups
Answer: B
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Ricardo's sales manager just informed his sales team that all sales in January will earn an extra 5 percent commission. The team gets right to work, being motivated by a(n)
A. extrinsic reward. B. physiological need. C. high need for power. D. intrinsic reward. E. hygiene factor.
Beckham Corporation has 3,000 shares of $100 par value, 7 percent cumulative preferred stock, and 10,000 shares of $10 par value common stock outstanding during its first five years of operation. Beckham Corporation paid cash dividends as follows: 2006, $17,000; 2007, $0; 2008, $65,000; 2009, $30,000; 2010, $15,000 . The amount of dividends received by the preferred stockholders during 2008 was
a. $65,000. b. $46,000. c. $25,000. d. $18,000.
Sara owns an automobile for personal use. The adjusted basis is $13,500 and the FMV is $10,500. Sara has owned the car for two years.a. Calculate the realized gain (loss) if Sara sells the vehicle for $12,500. b. Calculate the recognized gain (loss) if Sara sells the vehicle for $12,500. c. Calculate the realized gain (loss) if Sara sells the vehicle for $15,000. d. Calculate the recognized gain (loss) if Sara sells the vehicle for $15,000.
What will be an ideal response?
For the Christmas season, a major toy retailer decided to donate to Angel Tree, an organization that provides gifts to the families of those who are incarcerated. The retailer claimed that it would donate 10% of the proceeds of all toys sold in the month of December to the Angel Tree organization. This is an example of
A. economic responsibility. B. consumerism. C. ethical responsibility. D. strategic philanthropy. E. cause-related marketing.