Ivy Ledbetter Lee, considered the first modern public relations counselor and pioneer in managing the public relations tactics we still use today, was hired by what prominent family to improve their image?
A) Vanderbilt
B) Morgan
C) Getty
D) Rockefeller
E) Carnegie
Answer: D
Communication & Mass Media
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Which of the following approaches is best suited to assess whether there are causal relationships among variables?
a. focus groups b. surveys c. experiments d. content analysis e. ethnography
Communication & Mass Media
The concept of feedback refers to any verbal or nonverbal response you can see or hear from others
Indicate whether the statement is true or false
Communication & Mass Media
Interviews that occur when a person chooses to leave a place of employment are called ______.
a. Performance interviews b. Employment interviews c. Exit interviews d. Helping interviews
Communication & Mass Media
Consciousness raising is a strategy used to __________.
A. strengthen commitment B. weaken commitment C. induce a specific action D. explain
Communication & Mass Media