Consciousness raising is a strategy used to __________.

A. strengthen commitment
B. weaken commitment
C. induce a specific action
D. explain


Answer: A

Communication & Mass Media

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Vocalized pauses occur when the speaker explicitly tells the audience that he or she is pausing in order to give the audience time to think

Indicate whether the statement is true or false

Communication & Mass Media

You have been asked to speak at a campus rally opposing tuition increases. While students will likely dominate the audience, you can reasonably expect faculty, administrators, and even a few people from the community to be there

Applying the concept of audience segmentation, identify at least three meaningful subgroups and one reason to support your proposal for each subgroup. Explain why you think these reasons would work for these subgroups. What will be an ideal response?

Communication & Mass Media

The two major outcomes of groups are:

A. Interaction and emotional satisfaction B. Fulfillment of the goal and member satisfaction C. Ultimate productivity and goal fulfillment D. Interesting magazines and new knowledge

Communication & Mass Media

Social scientific research is interested in making generalizations based upon specific individuals or cases

Indicate whether the statement is true or false.

Communication & Mass Media