Under the Americans with Disabilities Act, employers must accommodate the needs of persons with disabilities, even if doing so causes undue hardship
Indicate whether the statement is true or false
False
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________ are the largest category of wholesalers
A) Brokers B) Manufacturer sellers C) Agents D) Merchant wholesalers E) Specialty wholesalers
What type of revenues may be used to fund a lobbying effort?
A. dedicated B. restricted C. unrestricted D. government
The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likely lead to a(n) ________ channel conflict.
A. conventional B. vertical C. coercive D. horizontal E. independent
Sales promotion ...
A. consists of both advertising and personal selling. B. is the main form of advertising. C. lets the salesperson adapt the firm's marketing mix to each potential customer. D. is free. E. tries to help the personal selling and mass selling people.