Sales promotion ...
A. consists of both advertising and personal selling.
B. is the main form of advertising.
C. lets the salesperson adapt the firm's marketing mix to each potential customer.
D. is free.
E. tries to help the personal selling and mass selling people.
Answer: E
You might also like to view...
During which of the following phases of the audit are analytical review procedures required by the auditing standards?
a. The planning phase of the audit. b. The final review phase of the audit. c. Both the planning and final review phases of the audit. d. Performance of tests of controls.
______ is one of Northouse’s five major leadership traits focused on a leader’s inclination to seek out pleasant social relationships.
A. Surgency B. Agreeableness C. Extraversion D. Sociability
Commercial paper consists of secured loans that are sold to the public
Indicate whether the statement is true or false
Marketers are most effective when they appeal to ________ rather than when they ________
A) short-term needs; focus on long-term needs B) teenagers; target older people C) existing wants; attempt to create new ones D) emotions; appeal to actual needs E) the mass market; appeal to market segments