What technique spells out questions the PR writer should answer upfront?
a. inverted pyramid
b. 5 Ws and H
c. Success principles
d. framing
b. 5 Ws and H
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Remarks aired on a radio or television station are likely to be found extreme and outrageous if ______.
a. the remarks were made on a call-in program b. the station carries The Howard Stern Show c. the person saying the words knew the plaintiff was particularly susceptible to emotional distress d. the person saying the words had met the plaintiff before the broadcast
One of the big advantages of distributing a movie over the Internet instead of in theaters is which of the following?
A. the quality of the image is higher online B. the quality of the sound is higher online C. you can charge more for people to see it D. the cost of online distribution is close to zero
Joaquin works as a PR professional at the American Heart Association. Which of the following factors measures Joaquin’s effectiveness in this role?
a. employee relations b. membership growth c. crisis management d. customer service
Most historical events are documented in formal histories.
Answer the following statement true (T) or false (F)