Joaquin works as a PR professional at the American Heart Association. Which of the following factors measures Joaquin’s effectiveness in this role?
a. employee relations
b. membership growth
c. crisis management
d. customer service
b. membership growth
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This is the audience-measurement company that calls the new digital infrastructure “the infinite dial.”
A. Nielsen B. C.E. Hooper C. Reuters D. all of these E. none of these
What are the advantages of placing your strongest argument first or last (the primacy-recency effect)?
What will be an ideal response?
If you're speaking to an audience of service, religious, political, or work group members, you should make specific positive, but honest, references to that group
Indicate whether the statement is true or false
"Tell them what you are going to tell them, tell them, and tell them what you told them" is one way to describe the informative technique of _____.
A. reinforcing key ideas nonverbally B. building redundancy into the speech C. motivating the audience to listen D. relating to the interests of the audience