The leverage point is the:
A) key idea or ideas that an advertisement is to convey
B) key element in an advertisement that taps into or activates a consumer's personal value system
C) design of the advertisement that attracts attention or presents information
D) theme that explains how the message will be delivered
B
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Aziz sent all his employees to training on project management. Afterward, Aziz collected data on the time each project took to complete and how much was spent on each project. He compared that data to the same information from before his employees attended training. Aziz was completing a(n) _________ assessment of training.
A. reaction B. learning C. behavior D. results E. alternative
The ____ represents the amount of each additional sales dollar that contributes towards the payment of fixed costs and, ultimately, increasing net operating profit
A) contribution margin ratio B) contribution margin per unit C) break-even point D) variable cost per unit
Kinetic Company estimates that overhead costs for the next year will be $1,600,000 for indirect labor and $400,000 for factory utilities. The company uses direct labor hours as its overhead allocation base. If 50,000 direct labor hours are planned for this next year, then the plantwide overhead rate is $.025 per direct labor hour.
Answer the following statement true (T) or false (F)
Quentin is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Quentin makes sure they are pre-qualified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?
A. financial B. geographic C. demographic D. behavioral E. psychographic