Many services are performed by humans. As a result, they can vary from purchase occasion to occasion. This characteristic of services is referred to as:
A) inseparability.
B) intangibility.
C) nonstandardization.
D) difficulty of inventorying.
C
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Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?
A) unaided recall B) attitudinal measure C) pulsing D) gross rating points (GRPs) E) corrective advertising
A random sample of 49 statistics examinations was taken. The average score, in the sample, was 84 with a variance of 12.25. The 95% confidence interval for the average examination score of the population of the examinations is
A. 83.45 to 84.55. B. 80.07 to 87.93. C. 83.29 to 84.71. D. 80.5 to 87.5.
In a(n) __________ a stock purchase is financed by debt
a. cash out merger b. freeze out acquisition c. leveraged buyout d. illegal purchase
Return on Sales (ROS) is also called a(n) ________.
A. contribution margin B. gross margin C. profit margin D. operating margin