According to the AIDA model, promotion should try to change Attitudes, shape Intentions, arouse Desire, and cause Activity.
Answer the following statement true (T) or false (F)
False
The AIDA model consists of four promotion jobs: (1) to get Attention, (2) to hold Interest, (3) to arouse Desire, and (4) to obtain Action.
You might also like to view...
Which of the following is not considered involuntary disposal?
A) expropriation by the government B) fire C) earthquake D) exchange
Which of the following would be the most appropriate format for content of a news release?
A) Background information followed by solution B) Background information followed by a series of alternatives C) Good news followed by details D) A series of alternatives followed by good news E) Good news followed by a variety of alternatives
Indicate how each event affects the elements of financial statements. Use the following letters to record your answer in the box shown below each element. You do not need to enter amounts. Increase = I Decrease = D No Effect = NA (Note that "No Effect" means that the event does not effect that element of the financial statements or that the event causes an increase in that element is offset by a decrease in that same element.)A transaction recorded as a debit to Cash and a credit to Common Stock.Assets Liabilities Stk. Equity Revenues Expenses Net Income Stmt of Cash Flows???????
What will be an ideal response?
You plan to go to Asia to visit friends in three years. The trip is expected to cost a total of $10,000 at
that time. Your parents have deposited $5,000 for you in a Certificate of Deposit paying 6% interest annually, maturing three years from now. Uncle Lee has agreed to pay for all remaining expenses. If you are going to put Uncle Lee's gift in an investment earning 10% over the next three years, how much must he deposit today, so you can visit your friends three years from today? A) $5,801 B) $3,757 C) $3,039 D) $3,345