Which is true of the ratings systems?

a. Ethnic groups are well represented.
b. Only active viewers or listeners are counted.
c. Sample sizes tend to be small.
d. All of the measures in use are considered to be reliable.


c

Communication & Mass Media

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Even old and traditional mass media have been adapting to __________ technology since the dawning of the 21st century

Fill in the blank with correct word

Communication & Mass Media

When anyone talks to Diego, he has the tendency to interrupt them and say, “Just bottom line it for me.” Diego prefers a(n) _____________ conversational style.

a. indirect b. elaborate c. affective d. succinct

Communication & Mass Media

In reference to her love life, Mary says, "I like to shop around. It's a challenge to try to get someone interested in me, but I'm not looking for anything permanent." Mary seems to have which style of loving?

A) ?eros B) ?storge C) ?ludus D) ?pragma E) ?agape

Communication & Mass Media

Which of the following terms is defined as a person's belief that important individuals or groups think it is advisable to perform or NOT to perform certain behaviors?

A. consubstantiality B. contrast principle C. dissonance D. normative influence

Communication & Mass Media