The degree to which a firm is able to "think globally, act locally" affects the success of the firm's _________________ strategy as it goes international.
A. localization
B. customization
C. globalization
D. nationalization
E. culturalization
Answer: C
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Personal pronouns are appropriate for cover letters but not for resumes
a. true b. false
Whether targeting consumers or resellers, marketers need to focus on
A. private exchange efficiency. B. creating value for their customers. C. corporate profit sharing. D. reducing derived demand. E. buying center synergy.
Cause-related marketing is a rather difficult way to work philanthropy into your business.
Answer the following statement true (T) or false (F)
Lin and Mercedes agree to incorporate to open and operate a Natural & Organic Foods Café. Before the opening, they decide to replace Mercedes with Ngo as a party to the deal. They can best accomplish this by A) an agreement to rescind
B) an accord and satisfaction. C) a novation. D) anticipatory repudiation.