________ enables the spread of a marketing campaign to potentially large audiences through acts of individual users as marketing communication channels.
A. The diffusion process
B. Customization
C. Viral marketing
D. Segmentation
E. A promotion strategy
Answer: C
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Win-back rate indicates:
A) the percentage of customers in group that were obtained at the same time who are still customers. B) the probability of a customer being active or purchasing in a given time frame. C) expected length of time a customer will remain active. D) customers who return who had previously defected.
Companies that pursue a leading strategy ______.
A. increase their capacity in anticipation of future increase in demand B. increase their capacity in anticipation of future decrease in demand C. increase their capacity to avoid waste of excess raw materials that they already have D. decrease their capacity in anticipation of future increase in demand
Native American tribes and tax-exempt private clubs are expressly excluded from Title VII of the Civil Rights Act of 1964
Indicate whether the statement is true or false
Raven, the owner of Strawberry Fields, contracts to sell its harvest to Tender Fruits, Inc When Raven refuses to per¬form, Tender Fruits files a suit to enforce the contract. Raven and Tender Fruits are in a state that does not recognize the doctrine of unconscionability.To defend suc¬cess¬fully against enforce¬ment of the contract on similar grounds, Raven might rely on traditional notions of
a. fraud. b. materiality. c. mistake. d. value.