Buyers are typically interested in all of a product's features and benefits.
Answer the following statement true (T) or false (F)
False
Most products have many features and benefits, but the buyer generally is not interested in all of a product's features and benefits. See 7-3: Creating Customer Value
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Four purposes or advantages for budgeting involve planning, coordination, performance measurement, and punitive action.
Answer the following statement true (T) or false (F)
Which of the following questions is most relevant to qualifying a prospect?
A) How long has the prospect been interested in the product? B) Does the prospect know the firm's decision maker? C) Can the prospect make the buying decision? D) Can the prospect pay in cash for the purchase? E) Has the prospect purchased anything similar before?
The accounting equation for Long Company shows an increase in its assets and an increase in its liabilities. Which of the following transactions could have caused that effect?
A. Advertising expense for the month was paid in cash. B. Cash was received as a stockholder investment. C. Equipment was purchased on credit. D. Supplies were purchased for cash. E. Cash was received from providing services to a customer.
An offeror must have a serious intention to become bound by the offer.
Answer the following statement true (T) or false (F)