A sporting goods retailer anticipates running a print advertisement campaign during the beginning of the year in support of customers' anticipated New Year's resolutions to get in physical shape. The sporting goods retailer asks its key vendors to partner with it in covering the expenses of the ad campaign. Vendors agree to support the ________ as long as they are certain that their products will be featured in the advertisements.
A. spot promotion
B. double pocket promotion
C. double truck
D. co-op advertising
E. partnering promotions
Answer: D
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Which of the following statements is not true of communicating through audiences, specifically the media?
A. Tough negotiators use the media to communicate their concession making and flexibility to their own constituency. B. Media relations and image management may lead to positive public opinion and pressure on the other party to concede. C. When negotiators address their arguments to audiences rather than to one another, the media serves as both an audience and a communication vehicle to reach other audiences. D. All of these statements are true of communicating through the media.
Why is ethnocentrism an obstacle to effective leadership?
A. it prevents people from fully respecting the viewpoints of others B. it is focused on cultural competence, not individual rights C. it is focused on diversity of opinions of others D. it encourages understanding of multiple viewpoints of others
A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as ________.
A. multiproduct branding B. multibranding C. private branding D. mixed branding E. generic branding
On January 12, Year 1, Gilliam Corporation issued 550 shares of $12 par-value common stock for $15 per share. The number of shares authorized is 5,000, and the number of shares outstanding prior to this transaction was 1,200. Which of the following describes the effect of the January 12 transaction on the elements of the financial statements? Assets=Liab.+Com. Stk.+Pd-in ExcessRev.?Exp.=Net Inc.Stmt. ofCash FlowsA.6,600=NA+6,600+NANA?NA=NA6,600 FAB.8,250=NA+8,250+NANA?NA=NA8,250 FAC.8,250=NA+6,600+1,650NA?NA=NA8,250 FAD.8,250=NA+6,600+1,650NA?NA=NA8,250 IA
A. Option A B. Option B C. Option C D. Option D