Public relations practitioners should still begin their careers as journalists
Indicate whether this statement is true or false.
FALSE
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Maria is working as the public relations officer for Coal Mint, Inc She wants an exclusive story on her company to be published during the ongoing trade show her company is hosting
What strategy should Maria employ with the media during the trade show to make it more effective and successful, and why? a. She must provide cell phone numbers, Twitter hash tags, and email addresses in the material; this makes it easy for journalists to track down key spokespeople and experts connected with the product. b. She must provide online corporate logos, product photos, executive profiles, media kits, and PowerPoint presentations; this helps the journalists who cannot attend or who prefer having everything in digital format. c. She must train her spokespeople to make brief presentations; this will equip them with answers to the most-likely questions from journalists. d. She must include the name of the trade show in the news releases; journalists searching databases can log on by using the show as a keyword.
When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
A) integrated messaging concepts. B) integrated marketing communications. C) interior message coordination. D) individual marketing creations. E) none of the above.
According to ________ theory, you can develop close relationships in both face-to-face and online contexts
a. Social information processing b. Social presence c. Social exchange d. Social feedback
The tendency to pay attention only to information that supports our values and beliefs is called what?
A. confirmation bias B. vividness effect C. mere exposure effect D. valuation bias