Speaking notes may appear on index cards and outlines or as a manuscript

Indicate whether the statement is true or false


True

Communication & Mass Media

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At the outset of an advertising campaign, the creative team should:

a. Understand that potential lawsuits will control the creative process b. Be aware of potential legal issues before production begins c. Be unconcerned about lawsuits; that is the client's concern d. Get legal advice from at least three different sources

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Citizen journalists and bloggers are in a position to pick up some of the international reporting slack; the problem is that most are unlikely to reach mass audiences. 2. Cultural and political factors rarely influence reporting; well-trained professional reporters from anywhere tell largely the same stories. 3. Threats to foreign reporters around the world is on the rise, making global understanding of events around the world more difficult. 4. Because terrorist events are sensational, they tend to receive a lot of coverage from U.S. outlets, no matter where they occur. 5. International relations tend to color U.S. reporting of other places—friends and allies get good framing while enemies and antagonists get negative framing.

Communication & Mass Media

These messages are sent from managers to their employees. They are usually formal and limit feedback and take the form of memos or announcements

a. official communication b. downward communication c. supervisory communication d. corporate communication

Communication & Mass Media

Similar to leakage, This is something the actor is not noticing they are doing. This is a part of who he really is.

A) Expression Given B) Overly Judgmental C) Positive Shadow D) Expression Given-Off

Communication & Mass Media