Which of the following statements is true about the current demographic diversity of the workforce, business ownership, and consumer trends in the United States?
A. Businesses still fail to realize the enormous buying power of people with disabilities.
B. The number of businesses owned by minorities has been stagnant in the past ten years.
C. The buying power of the lesbian, gay, bisexual, and transgender (LGBT) community, a minority group, has increased.
D. The number of businesses owned by women of color has decreased dramatically, decreasing revenues by 193 percent.
Answer: C
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When developing message strategy, you should consider all of the following in the audience profile, EXCEPT:
a. Lifestyles b. Norms and Beliefs c. Attitudes d. Income
A speech designed to prompt the audience to think about an issue that they had previously ignored has the purpose of __________.
A. creating a positive feeling B. agenda setting C. inducing a specific action D. strengthening commitment
The Toulmin Model illustrates elements for developing effective arguments
The following is an example from a speech on the benefits of dental care: "The American Dental Association website, a philanthropic and charitable organization that dentists and consumers have recognized for over 100 years, accessed February 10, 2007, recommends ‘cleaning between the teeth daily with floss or interdental cleaner... to remove plaque and food particles from between the teeth and under the gum line.'" Which element of Toulmin model is italicized above? A. Claim B. Warrant C. Qualifier D. Evidence Credibility
Argumentative episodes focused on a given issue that occur at least twice are called _____
a. serial arguments
b. irresolvable conflict
c. pseudoconflict
d. ego conflict